Trillenials

Project:
Campaign Identity

Client:
FDSC

Graphics for a communication campaign for a youth programme dedicated to training the next generation of NGO leaders

Collab with
Stratagents

The objective was to create a versatile visual identity, building upon the existing logo and visual legacy, to maintain a fresh and dynamic communication style that appeals to a young audience.

We started from the idea of ‘Growth’ and developed the visual identity around a series of organic shapes and illustrations paired with a bold color pallete and Gelica typeface.

The campaign included merch items for participants, a landing page, a pitch deck for fundraising, conference movie and social media visuals.